paid $30 million to purchase a domain name for its social media platform, the startup behind the EOS blockchain, paid $30 million in cash to purchase a domain name for its social media platform Voice.

The news was announced Tuesday by enterprise analytics and mobility software provider MicroStrategy, saying that it sold the domain name in a transaction facilitated by Internet domain registrar GoDaddy and that it has subsequently been used by

“An ultra-premium domain name like can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation,” said MicroStrategy’s senior executive vice president and chief marketing officer, Marge Breya, in the announcement.


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By signing-up you agree to our Terms of Service and Privacy Policy launched its blockchain-based social media app Voice earlier this month. The firm claimed at the time that real users, instead of bots, will be using the platform, possibly referring to the prevalent problems of fake accounts on traditional social media platforms such as Twitter and Facebook. CEO Brendan Blumer recently told The Block that the firm spent $150 million to build Voice, which is currently available in Beta version for users to sign up.

Hong Kong-headquartered is backed by notable investors, including PayPal co-founder Peter Thiel, Bitmain and Galaxy Digital’s Mike Novogratz, among others. 

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Yogita Khatri is a senior reporter at The Block, covering all things crypto. As one of the earliest team members, Yogita has played a pivotal role in breaking numerous stories, exclusives and scoops. With nearly 3,000 articles under her belt, Yogita holds the records as The Block's most-published and most-read author of all time. Prior to joining The Block, Yogita worked at crypto publication CoinDesk and The Economic Times, where she wrote on personal finance. To contact her, email: [email protected]. For her latest work, follow her on X @Yogita_Khatri5.