<p>Payments firm Square is rolling out a new Cash App feature that will allow users to make free stock trades, per a <a href="https://www.bloomberg.com/news/articles/2019-09-12/jack-dorsey-s-square-is-testing-a-new-free-stock-trading-service">Bloomberg report</a>. </p> <p>The launch date of this new feature is still to be determined, although the firm has already begun testing it in recent weeks, according to Bloomberg.</p> <p>Cash App, Square's peer to peer payments app, has drawn a large crowd by letting customers buy and sell bitcoin. Its number of total users jumped from 3 million to 9 million after the crypto trading feature was launched. </p> <p>Now, the free stock trading services will put Square in direct competition with Robinhood, the investment platform favored by millennials. Per CBInsights data, Robinhood attracts a total of over 4 million users as of 2018. Similar to Cash App, Robinhood customers can also trade cryptocurrencies with no fee. </p> <p><img class="size-full wp-image-39647 aligncenter" src="https://www.tbstat.com/wp/uploads/2019/09/image-8.png" alt="" width="1986" height="883" /></p>