Market moving: Study shows 'influence of press reports on cryptocurrencies is difficult to ignore'

Clovr, a startup focused on promoting blockchain adoption, conducted an analysis of mainstream media coverage of cryptocurrency from 2013 to 2018. The company analyzed text from over 7,500 crypto-related articles from 48 national and international media outlets. Here is what it found:

  • Prior to 2017, cryptocurrencies received minimal degrees of press coverage.
  • Coverage of bitcoin in its infancy was generally positive, but subsequent articles have been more neutral. As recently as 2016, the number of positive articles exceeded negative ones.
  • In the mid-2017, as the price of cryptocurrencies skyrocketed, negative coverage became more common.
  • Business and finance outlets that targeted younger audiences, such as Forbes and Business Insider, had positive coverages of cryptocurrencies that were above the average sentiment.
  • Over 88% of coverage from conservative media outlets were negative.
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(Source: Clovr)

About Author

Steven Zheng is a researcher for The Block. He joined The Block in August 2018. Steven graduated from St. John’s University with a degree in economics. Previously, he covered blockchain and crypto at Radicle, a startup analytics firm. He also had brief stints at Cheddar, a media startup, and Bowery Capital, a venture capital firm. He owns bitcoin. Follow Steven on Twitter at: @Dogetoshi

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