Coinbase's retail customers will soon be able to trade between cryptocurrencies via its mobile app and website, the exchange announced on Monday. Crypto-to-crypto conversions have long been available to Coinbase' Coinbase Pro users, but this will be the first time retail users will have access to that feature. Initially, customers will be able to convert bitcoin, ether, ethereum classic, litecoin, zrx, and bitcoin cash. According to Coinbase, "by focusing on ease of use, and designing for simplicity, we’ve tried to make crypto more accessible to everyone. This latest feature that allows customers to convert from one crypto directly into another is a natural progression of this journey."