Former Coinbase COO joins blockchain financial services firm Figure as president

Figure, a blockchain-powered financial services startup founded by ex-SoFi CEO Mike Cagney, has hired former Coinbase COO Asiff Hirji as president. 

The San Francisco-based firm announced the news in a Wednesday press release, stating that Hirji "is already in place at the company's headquarters."

In the statement, Cagney said Hirji has been "a critical advisor" to him "on how we manage the growth of Figure in order to drive the transformation of financial services across categories and around the world.” 

“His deep experience in the financial services industry and his long history of helping companies drive and manage growth are both going to be important to the growth of Figure and the creation of our new merchant bank,” said Cagney. 

Hirji left cryptocurrency exchange Coinbase in May following the departure of chief technology officer Balaji Srinivasan. Previously, Hirji was an operating partner with Andreesen Horowitz and, before that, the president and COO of TD Ameritrade.  

In December, Figure closed a $103 million Series C at a $1.2 billion valuation. The company provides home equity loans on its native blockchain network, Provenance.