<p><a href="https://www.wsj.com/graphics/whitepapers/#methodology">The Wall Street Journal</a> analyzed 3,300 ICOs from ICOBench.com, Tokendata.io, and ICORating.com, and found that 16%, or 513, of them, showed signs of "plagiarism, identity theft and promises of improbable returns." The Journal used the following methodology to identify possible red flags:</p> <ul> <li>To identify plagiarism, the Journal "compared sentences with at least 10 unique words to every other sentence in other white papers"</li> <li>To identify identity theft, the Journal did reverse image searches of photos of people "associated with 343 projects lacking key details about team members"</li> <li>To identify promises of improbable returns, the Journal searched a project's white papers for the terms like "nothing to lose" and "guaranteed profit"</li> </ul>