More than 2,000 Coca-Cola vending machines across Australia and New Zealand now accept bitcoin (BTC) as a payment option.
Coca-Cola Amatil, the largest bottler and distributor of the brand in Asia-Pacific, has partnered with crypto payments startup Centrapay, for the initiative.
To get started with BTC payments, users would need to install Sylo Smart Wallet on their phones. Once the wallet is installed, Centrapay allows users to scan a QR code to pay for Amatil’s items in bitcoin and other digital currencies.
Centrapay said it helps brands to connect directly with users and help increase their revenue potential. Adidas, KFC, and Jack Daniel's are some of the brands listed on its website as customers.
Centrapay CEO Jerome Faury said the firm had solved two barriers to the adoption of digital assets - "integration complexity and poor user experiences." Looking ahead, Centrapay plans to grow its business globally. “We’ve established a presence in North America and will be targeting the US market next with some world-first innovations,” said Faury.