Jarrod Dicker has stepped down as CEO of po.et, the decentralised media economy platform, to become The Washington Post's vice president of commercial technology and development, the newspaper confirmed yesterday.
Dicker, who spent less than a year in the executive role, will be replaced by David Turner, currently Po.et's head of product, and will retain an advisory role at the blockchain startup.
Dicker's work at the paper now encompass advertising, subscriptions and technology, working to help it continue to earn revenue from online news, and he will report to both the CIO and CRO. He previously worked at The Washington Post leading its innovation group, Coindesk reported.
“The Washington Post has been at the epicenter of innovation in the media business," said Dicker in a medium blog post. “Now more than ever, revenue strategy needs to be at the core of every media company...The team at the Post will lead by example showing how to build a media business in this next era of publishing.”
As first reported by the Block, Po.et laid off five of its employees last month. The platform aims to reward content creator and establish a clearer path for monetization, as well as verifying the provenance of media posts using the bitcoin blockchain.