Overstock launches long-awaited security token platform tZERO

After a long wait, Overstock has launched its new security token trading platform—tZERO.

The platform began trading Thursday afternoon, the company announced in a press release. Traders can now sign in up through Dinosaur Financial Group, which serves as the broker-dealer for tZERO. For the time being, investors will only be able to trade tZERO's own token, but other securities may be added to the platform.

“The world of security tokens has lacked a regulated venue for secondary trading,” said tZERO CEO Saum Noursalehi. “The trading of our own security tokens is the crossing of the Rubicon for the new world of digital assets. This will create liquidity, democratize access, bring transparency and efficiency to global markets and accelerate the adoption of security tokens.”