Web traffic to cryptocurrency exchanges grew to the highest level The Block has ever recorded in December, reaching 196.17 million visits.
Source: Similarweb, The Block Research
Traffic to exchanges in December was 23.5% greater than in November. Leading the way was Binance, which grew from 44.74 million to 56.3 million visits — a 25.84% increase relative to November's numbers. During that same timeframe, visits to Coinbase grew 28.07% from 37.48 million to 48 million, and Kraken saw a 24.11% rise, from 7.01 million to 8.7 million visits.
MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.
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