Crypto data service Lukka hires lead sales exec from Genesis

A sales executive at Genesis Global Trading — among the largest players in the crypto trading market — has left the firm to join one of the industry's data services. 

Dan Torrey, a former Wall Streeter, has joined Lukka as its head of institutional sales, according to his LinkedIn. A spokesman for Lukka confirmed the hire to The Block, noting that Torrey joined the firm officially last week. 

At Genesis, Torrey led institutional sales efforts in the Americas, pitching and on-boarding clients for trading products that ranged from electronic over-the-counter trading services to its suite of prime services. During Torrey's time at Genesis, the firm expanded its capabilities alongside other players in the space vying to build-out the market's go-to prime broker.

Torrey joined Genesis in 2018. Before working for Genesis, Torrey held positions at Northern Trust Corporation, Bank of New York, and Hill and Knowlton. 

As for Lukka, the firm has also been expanding outside of its roots. Despite being best known for its retail tax services, the firm made a number of headlines at the end of last year for inking new deals with Wall Street firms to push its data products into the institutional arena. Torrey will play a key role in that process moving forward.