Fidelity is reportedly aiming to launch its bitcoin custody business in March

Fidelity, the Boston-based asset management firm, is preparing to roll out its custody solution for bitcoin in March, according to a Bloomberg News report

The firm, which is known for its retail and institutional brokerage businesses in equities, announced a new business for crypto last year, Fidelity Digital Assets. The business will help Wall Street clients trade in the market and store crypto. As per the Bloomberg report, the firm is starting with bitcoin storage. 

“We are currently serving a select set of eligible clients as we continue to build our initial solutions,” Fidelity said to Bloomberg in a statement on Tuesday. “Over the next several months, we will thoughtfully engage with and prioritize prospective clients based on needs, jurisdiction and other factors.