Crypto exchanges drew in more than 300 million website visitors in January

The number of visitors to crypto exchange websites surged in January, according to data collected by The Block.

Some 344 million visitors flocked to crypto exchanges, per SimilarWeb data, surpassing December's total of 196 million.

Crypto exchange web traffic

Source: Similarweb, The Block Research

The data signifies the highest point since January 2018, when exchange sites drew in roughly 531 million.

Additional data shows that Binance continued its streak, having drawn in approximately 28.8% of the total number of visitors. Binance was followed by Coinbase (25.11%) and Kraken (6.19%).

Share of web traffic crypto exchanges

Source: Similarweb, The Block Research

That January was such a big month for website visits is unsurprising, given the movements in the digital asset market. January saw the price of bitcoin eclipse $40,000 for the first time. 

The price of bitcoin is currently about $38,190, according to Coinbase.