Rally CEO explains why he wants millions of people to have their own 'creator coins'

Episode 40 of Season 3 of The Scoop was recorded remotely with The Block’s Frank Chaparro and Kevin Chou, CEO of Rally.

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Imagine a world with not just a few thousand cryptocurrencies, but billions of them.

That's Rally CEO Kevin Chou’s vision. The founder of mobile gaming heavyweight Kabam joined The Scoop's Frank Chaparro to talk about the development of creator coins, which are blockchain-based tokens that are tied to the social capital of a person.

“We thought about… if you have instead of just thousands of tokens in the world, but you have millions of tokens, tens of millions of tokens, a billion tokens at some future point in time, how do you create a world where people can easily exchange that value?”

To be sure, it’s early days for Rally. The firm has onboarded approximately 160 creators, and that number is growing, with a community that spans athletics, art, and music.

Rally is currently working with musicians like Portugal. The Man, as well as streamers, gamers, celebrities, athletes, and others to create their own fungible tokens via their network.

According to Rally, the decentralized $RLY Community has raised $108 million to date for its community treasury. The project is offering a platform for creators to issue their own 'creator coins' that allow them to engage directly with fans and offer bespoke incentives — thereby giving them the power to “own their economic destiny," as Chou puts it.

But the vision is much broader, according to Chou, who said in the interview:


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“How do we eventually think about a world where more and more people choose to create their online identity, reputation and financial wherewithal all on a blockchain. And that's kind of the world that we're trying to solve here on Rally.”

Chou believes that for many, Rally will be most people’s first foray into cryptocurrency. He said the project aims for Rally to provide that means of value without creators needing to work with other services to create their own tokens.

“We want to, again, make sure that the first creators, the first communities, the first fans, that come on to Rally and get into crypto for the first time, that there's really solid use cases, that there's plenty of applications, and integrations into various different tools and social media sites and in other services.”

Chou also highlighted the importance Rally places on compliance with regulatory commissions, saying: “We've invested over 10 million dollars on just compliance, civil work and the technology associated with that at Rally.” 

Chou also discusses:

  • Rally's plan to create network rewards for creators
  • How creators are earning significant income already with Rally
  • How Rally aims to work with regulatory commissions across the globe

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Frank Chaparro is the Editor At Large at The Block. Chaparro started his career at Business Insider, where he specialized in the intersection of digital assets and Wall Street, market structure, and financial technology. Soon after joining Business Insider out of Fordham University, Chaparro was interviewing top finance and tech executives, including billionaire Mark Cuban, “Flash Boys” star Brad Katsuyama, Cboe Global Markets CEO Ed Tilly, and New York Stock Exchange President Tom Farley. In 2018, he become a sought after reporter in the crypto world, interviewing luminaries such as Tyler Winklevoss, the cofounder of Gemini, Jeremy Allaire, the CEO of Circle, and Fundstrat head Tom Lee. He runs his own podcast The Scoop and writes a biweekly eponymous newsletter. He leads special projects, including The Block's flagship podcast, The Scoop. Prior to The Block, he held roles at Business Insider, NPR, and Nasdaq. For inquiries or tips, email [email protected].