Candy Digital launches marketplace for Major League Baseball NFTs

Quick Take

  • Fans can buy and sell previously released Candy products in the marketplace using their credit card.

  • Candy Digital plans to roll out additional crypto-native features in the coming months.

Digital collectible company Candy Digital is launching its Secondary Marketplace that will allow users to buy and sell previously released officially licensed Major League Baseball NFTs starting January 15.

Fans can log onto the company’s website to purchase collectibles like Play of the Day series, MLB 2021 ICONs, and the 2021 World Series Collection and the Team Candy Digital Jersey.

With the launch, the company hopes to bring more people into the digital space. “We’re obviously very excited about utilizing all the opportunities that exist in the NFT space, in terms of being able to mint and own a digital asset,” said Scott Lawin, CEO of Candy Digital, in an interview with The Block. “But we realize that the existing on ramps or setting up a digital wallet, funding a crypto purchase, and then buying an NFT for the first time can be confusing and daunting for a lot of folks.”

Candy Digital was formed by three executive partners, including Michael Rubin, CEO of Fanatics, Mike Novogratz, founder and CEO of Galaxy Digital, and Gary Vaynerchuk, serial entrepreneur and investor. In October 2021, the company announced that it completed a $100 million Series A financing round, which values the company at $1.5 billion.

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