Irene Zhao’s influencer platform SO-COL is raising funds at a $100 million valuation

Quick Take

  • SO-COL is raising fresh funding in a round led by Blockchain Capital.
  • News of the round comes just a few months after a seed-stage raise that was co-led by Animoca Brands and DeFiance Capital.

A startup co-founded by crypto influencer Irene Zhao is raising fresh financing in a private round led by Blockchain Capital.

The round values Zhao’s SO-COL — which aims to ‘supercharge’ influencers’ output with non-fungible tokens (NFTs) — at $100 million, according to people familiar with the matter. Zhao confirmed those details in an interview with The Block. The exact size of the round is yet to be determined, as discussions with investors are ongoing.

“We are helping all the creators and influencers who are completely web2 to get into web3 by