The Block: Linktree launches new NFT features in partnership with OpenSea

Linktree, a platform that allows creators to include all their social media links on one page, is launching NFT features, some of which are in partnership with NFT marketplace OpenSea.

The features include an NFT Gallery, which allows users to show off the NFTs they own; NFT profile pictures and background images; and NFT "locks," a feature that lets creators lock access to certain links on their page that can only be unlocked by visitors who own the NFT.

It will also be possible to add an interactive link to an OpenSea collection. When visitors to the page hover over the link, it generates a preview of the OpenSea page. Linktree will rely on OpenSea and Metamask to verify NFTs on the platform.

New Linktree layout

The new integration "allows users to prominently display the work they've created or proudly collected, now just one click away on Linktree," said Ryan Foutty , VP of Business Development at OpenSea, in a statement. "We know many NFT creators and collectors already use Linktree to link to their collections on OpenSea, and we're excited that the Linktree integration makes NFT displays that much more seamless and engaging."

Many social media companies recently have also launched experiments in NFT profile pictures and other integrations. This month, Meta started to test digital collectibles on a select group of creators in the US. Earlier this year, Twitter also launched an NFT profile picture feature which was also supported by the API of OpenSea.

© 2023 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.