Metaverse building company LandVault, gaming advertiser Admix announce merger

Quick Take

  • Metaverse building company LandVault and in-play advertising platform Admix announced a merger and rebrand on Monday.
  • Admix founder and CEO Sam Huber will be taking over the reins and leading the newly merged company.

Metaverse building company LandVault and in-play advertising platform Admix said on Monday that they would merge and rebrand – a move that brings together over 160 staff, including 100 metaverse developers and artists, as well as $25 million in growth capital.

According to a statement from the company, the new entity has been valued at $300 million.

CEO and founder of Admix Sam Huber will lead the new entity while LandVault’s founders move onto a new venture. Huber founded Admix in 2018 and has worked with brands such as McDonalds, Calvin Klein, and Formula 1 to create product placements within games. It recently launched a metaverse offering and to date has raised $37 million in funding.

The younger company in the merger, LandVault was founded just last year but saw growth from five to 100 builders within six months. It focuses on building infrastructure for projects in the metaverse, mostly in The Sandbox.

Despite Admix’s CEO taking the reins, the merged company will operate under LandVault’s name.


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro