DAO that hopes to buy Blockbuster meets resistance from current owners

Quick Take

  • Months after creating a community that sought to buy Blockbuster and turn it into a DAO, R3WIND announced that the company that owns the brand refused a proposal to sell it.
  • The organization still hopes to see the project through.

Hopes that former movie rental company Blockbuster would reemerge in the web3 space under the control of a decentralized autonomous organization (DAO) seem to have been extinguished — at least for now.

The organization behind the project, R3WIND, wrote in a post titled "Blockbust" on Wednesday that the company that currently owns the now-defunct business, Dish Network, refused to sell it.

R3WIND said that it held thirteen meetings with Dish executives between January and May 2022, before the deal fell through.

Back in December of last year, R3WIND said that it intended to raise $5 million to buy Blockbuster via the sale of BlockbusterDAO NFTs. According to the post on Wednesday, Dish had bought the Blockbuster brand in 2011 for $320 million.

"They believed it was still worth more than any community like ours would be able to raise," it read. "Our position, to the contrary, was that its value had depreciated considerably since its bankruptcy."


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R3WIND said that the project had received "swift and enthusiastic" support from the community but that it had decided to make sure they could "deliver on the promise to buy Blockbuster" before dropping an NFT collection.

According to the post, Dish did not want Blockbuster to be controlled by a DAO. R3WIND then came up with a proposal that would give the DAO 65% ownership of Blockbuster initially. The idea was to create a limited-liability corporation that would progressively become decentralized. R3WIND made a product presentation on May 10, but ultimately the company opted out weeks later.

"In their exact words, they wanted to be 'in the driver's seat' and 'did not want to license the brand to a DAO,'" the post read.

R3WIND said it still wants to see the project through, stating that its ambition is "greater than ever." The organization's vision is to have a "content ecosystem that gives creators more control over their art and their businesses."

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About Author

Catarina is a reporter for The Block based in New York City. Before joining the team, she covered local news at Patch.com and at the New York Daily News. She started her career in Lisbon, Portugal, where she worked for publications such as Público and Sábado. She graduated from NYU with a MA in Journalism. Feel free to email any comments or tips to [email protected] or to reach out on Twitter (@catarinalsm).