Animoca Brands snags top-level executives from McKinsey, Tencent and Accenture

Quick Take

  • Animoca Brands has appointed Alan Lau as chief business officer, Minh Do as co-COO, Joanne Chan as deputy CFO, Benny Ho as head of business development, Brian Chain as VP of operations and projects, and Kenneth Shek as director of project management. 
  • The hires come amid a volley of web3 and gaming deals by the company. 


Animoca Brands, the Hong Kong-based blockchain software company, has appointed a handful of senior-level executives to the company, as it continues to expand its footprint in the web3 world.

Alan Lau will join as chief business officer to oversee Animoca Brands' 340 portfolio companies and lead M&A and business development. Before joining, Lau was CEO of WeSure, Tencent's insurance arm that offered affordable internet insurance to WeChat users in China. Lau also worked at McKinsey Digital and Citibank. 

Animoca Brands has also added Minh Do as co-COO, who will be in charge of major scaling initiatives at the company. Before joining the team, Minh worked at global information services and consulting company at Gerson Lehrman Group, where he was general manager of the Greater China businesses. Minh is also a dual qualified attorney in Hong Kong and New York. 

The new team will lead major strategic, organizational and operational decisions at the company alongside co-founder and executive chairman Yat Siu, group president Evan Auyang, CEO of North America Robby Yung and COO Arnold Concepción.

Additional hires

Animoca Brands has also added Joanne Chan as deputy CFO, who will be in charge upgrading the financial systems at the company. Before joining the company, Chan was senior vice president of finance at Gerson Lehrman Group. 

Benny Ho will be joining as head of business development for new ventures, where he will work on developing web3 opportunities of "high strategic importance to the company," said a statement from Animoca Brands. Ho spent almost a decade at Tencent, leading global expansion across social media, streaming, music, games and fintech. 

Brian Chan will join from McKinsey as vice president of operations and projects, responsible for strategic planning, leading capability development and operational projects, and "driving continuous improvements in the company's governance and organization process," the statement said. 

Animoca Brands also acquired racing-focused blockchain gaming startups Grease Monkey Games and Eden Games in February and April, respectively.

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