As crypto desks face headwinds, one UK OTC firm is seizing the chance to branch into the U.S.

You lose some, you win some.

That seems to be the current trend among major crypto market makers, as UK firm B2C2 announced its expansion into the U.S. Thursday amid glitches and major departures elsewhere.

No doubt, it sniffs an opportunity for fresh meat, given B2C2 has already stretched into Tokyo and Europe.

“When it comes to the U.S., it is a market that in terms of regulation, you have to be careful,” B2C2’s CEO Max Boonen told The Block. “It took us some time to get comfortable about the U.S.…It’s a very big market for crypto. The stars have aligned.”

To lead the U.S. front, it has hired Rob Catalanello — an electrical engineer turned e-commerce guru, who served on New York's Federal Reserve FX Market Committee for nine years.

“I was very impressed by B2C2’s tech, and its business model,” Catalanello said in a joint-interview, explaining his decision to head its U.S. branch, which will be based in Jersey City.

The firm will initially focus on cash trading against the U.S. dollar, targeting wholesale institutional investors primarily, but did not rule out eventually introducing its main product of derivatives trading.

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“We’re not going to cut corners. FINRA, CFTC [regulatory bodies] – those things are in play…But we want to make a success of cash trading in the U.S., and we’ll follow demand if we need to start offering different products,” Boonen said.

The firm recently surpassed its one-millionth electronic OTC trade in just over three years of operating.

“I’m very optimistic based on the early response,” Catalanello said, noting that B2C2’s “technological leadership” and institutional-geared customer service would help differentiate it in the US OTC market, which is currently dominated by Circle and Cumberland.

Elsewhere, desks appear to be facing more headwinds in terms of  being able to keep on their Wall Street talent. CMT Digital, a Chicago-based firm, laid off more than 10 people from its OTC team, as The Block previously reported. Kenetic Capital, another firm, shut its advisory and over-the-counter trading business.

At Cumberland, a Chicago-based crypto OTC firm, the global head of business development is preparing to leave at the end of the month, as The Block reported earlier this week.


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About Authors

Isabel is The Block's London and European reporter. She previously reported for Reuters in Madrid and London, following on from her time as a freelance journalist for the Guardian and the New York Times. She has a Bachelors in War Studies from King’s College London and a Master of Philosophy from the University of Oxford. Conflict of Interest: Edward Woodford, the CEO of SeedCX, is Isabel's brother. She does not report on any issues related to Seed or advise other authors in any regard.
Frank Chaparro is Host of The Scoop podcast and Director of Special Projects. He also writes a biweekly newsletter. Chaparro started his career at Business Insider, where he specialized in the intersection of digital assets and Wall Street, market structure, and financial technology. Soon after joining Business Insider out of Fordham University, Chaparro was interviewing top finance and tech executives, including billionaire Mark Cuban, “Flash Boys” star Brad Katsuyama, Cboe Global Markets CEO Ed Tilly, and New York Stock Exchange President Tom Farley. In 2018, he become a sought after reporter in the crypto world, interviewing luminaries such as Tyler Winklevoss, the cofounder of Gemini, Jeremy Allaire, the CEO of Circle, and Fundstrat head Tom Lee. For inquiries or tips, email [email protected].