Harry Styles and Adele's record label files trademarks for NFT-backed media

Quick Take

  • Sony Music filed a trademark application which suggests it is looking at using NFTs as a way to authenticate fans for downloadable audio and video recordings and for live performances.
  • The Block contacted Sony Music about the potential scope of the initiative but had not heard back before publication time. 

Sony Music has filed a trademark application for its Columbia Records logo to be used for NFT-backed media and music and podcast production. 

The company, whose label represents international superstars such as Adele, Lil Nas X and Harry Styles, made the filing at the end of August, according to a tweet from trademark attorney Mike Kondoudis. 

The application suggests Sony is considering using NFTs as a kind of token gate to authenticate fans for downloadable audio and video recordings and for live performances — a move that would bring NFT authentication for the music industry somewhat mainstream. 

The Block contacted Sony Music about the potential scope of the initiative but had not heard back before publication time. 

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This is not the first time Sony Music has flirted with the idea of using NFTs to further its business interests. Earlier this year the Solana-based music NFT marketplace Snowcrash announced it had partnered with both Sony and Univers