FTX US and GameStop formed a new partnership, the companies announced today. The companies plan to collaborate on new e-commerce and online marketing initiatives.
The partnership is aimed at introducing more GameStop “customers to FTX’s community and its marketplaces for digital assets,” the companies said in a press release. GameStop will be FTX’s preferred retail partner in the U.S. and will carry FTX gift cards in some stores. Financial terms of the partnership were not disclosed.
GameStop is no stranger to the digital asset space. The company launched an NFT marketplace in July.
Disclaimer: The former CEO and majority shareholder of The Block has disclosed a series of loans from former FTX and Alameda founder Sam Bankman-Fried.
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