Metaverse unicorn Mythical Games hopes to lure mainstream gamers to its ‘Party’

Quick Take

  • Mythical Games’ Blankos Block Party is the first metaverse game to be launched on the Epic Games Store. 

  • Blankos offers players a 3D playing experience unlike other existing web3 games like Axie Infinity. 

  • All-star cast of Mythical Games backers include Andreessen Horowitz, NFL and Michael Jordan. 

The Blankos Block Party is on.

Andreessen Horowitz-backed Mythical Games has finally launched its first game, a milestone for the fledgling gaming company which achieved unicorn status late last year after hitting a valuation of $1.25 billion, according to a statement. 

The 3D multiplayer, which allows users to buy and sell non-fungible token (NFT) avatars, is the first metaverse game to land on the Epic Games Store, the company behind Fortnite. Blankos had previously been available on an early-access basis to a limited number of users, but Wednesday marked its official worldwide release.

Blankos represents a step forward for web3 games. The metaverse gaming space has yet to be populated by titles offering large-scale 3D gaming environments with complex graphics and gameplay on par with massively popular games like Fortnite, Crossfire and PUBG: Battlegrounds; platforms which boast hundreds of millions of registered users and act as online spaces where people can both play together and network.

Compared to most other metaverse games which have hit the market, like the two-dimensional web3 game Axie Infinity, with Blankos players can interact with one another through avatars operating in a 3D virtual space. Other existing web3 games like Splinterlands and Alien Worlds also lack the sophisticated gameplay which may be required to draw mainstream users unversed in web3 and NFT trading.

Early reactions to the game appeared largely positive on a Blankos Discord chatroom with more than 150,000 members although some commented on encountering some bugginess; a common occurrence when games are first launched online.

Los Angeles-based Mythical, which co-developed the game with Third Kind Games, calls Blankos a “free-to-play multiplayer party game set in a vibrant online world.” Playing Blankos users can race and spar with one another as they attempt to gain prestige. Additionally, players can earn, buy and sell playable digital assets, or NFTS.

Despite Axie Infinity’s relatively modest gameplay, its success spurred interest and investment into metaverse gaming projects. At one point, Axie not only boasted 2.7 million daily active users but was also home to more than $200 million in weekly NFT trading volumes. Though Axie Infinity’s daily active user numbers and weekly trading volumes have slid dramatically in recent months, that doesn’t appear to have scared off investors bullish on the long-term prospects of metaverse gaming.

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