Game of Thrones NFTs latest effort to tempt fans with crypto collectibles

Quick Take

  • Warner Bros. Discovery has previously announced similar digital collectible projects based on famous franchises like The Lord of the Rings.
  • Consumers will be able to purchase NFT avatars they can customize. 

Hollywood juggernaut Warner Bros. Discovery is diving even deeper into the world of crypto behind another iconic brand: Game of Thrones.

The media conglomerate, which owns the premium cable channel HBO and streaming service HBO Max, announced it will be releasing a collection of NFT avatars christened “Game of Thrones: Build Your Realm.”

The move is the latest in a flurry of other initiatives aimed at enticing massive fandoms accustomed to shelling out cash for the latest round of branded collectibles.

While NBA Top Shot was the pioneer, the NFL and other sports leagues have either launched or plan to launch NFT collectibles of their own. Warner Bros. Discovery itself is no stranger to dabbling in NFTs, having announced other projects utilizing famous franchises like The Lord of the Rings, DC Comics and Looney Tunes.


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” Josh Hackbarth, head of NFT commercial development for Warner Bros. Discovery, said in a statement announcing the Game of Thrones collection.

The initial release will begin in December.

Warner Bros. Discovery partnered with the fan-focused, digital asset platform Nifty’s and non-fungible token creator Daz 3D, to manage the NFT launch.

CEO and Co-Founder of Nifty’s Jeff Marsilio said in a statement that the NFT series “will allow fans of the franchise to connect in ways they never have before.”

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

RT Watson is a senior reporter at The Block who covers a wide array of topics including U.S.-based companies, blockchain gaming and NFTs. Formerly covered entertainment at The Wall Street Journal, where he wrote about Disney, Netflix, Warner Bros. and the creator economy while focusing primarily on technological disruption across media. Previous to that he covered corporate, economic and political news in Brazil while at Bloomberg. RT has interviewed a diverse cast of characters including CEOs, media moguls, top influencers, politicians, blue-collar workers, drug traffickers and convicted criminals. Holds a master's degree in Digital Sociology.


To contact the editors of this story:
Larry DiTore at
[email protected]
Michael McSweeney at
[email protected]