Reddit Collectible Avatar minting hits all-time high

Quick Take

  • Saturday broke the record for the number of Collectible Avatars mints in a single day.
  • More than 4.4 million have been minted since Reddit launched the collection earlier this year.
  • It has been lauded as an example of successfully introducing NFTs to a mainstream audience.

Almost 255,000 Reddit Collectible Avatars were minted on Saturday, a new record that surpassed the more than 200,000 mints on both Aug. 30 and Aug. 31.

It brings the total number of Collectible Avatars — the term Reddit uses for its Polygon-based NFTs — in circulation to about 4.4 million, according to data from @polygon_analytics on Dune

Used as avatars on Reddit’s social networking platform, the polygon-based Collectible Avatars have been lauded as a successful introduction of NFTs to mainstream consumers. Having already introduced tokenized community points last year, Reddit announced its avatar plans in July.

The company took pains to distance the offering from NFTs and crypto. The pieces sell for a fixed price rather than being auctioned and can only be paid for with fiat currencies. Its statement made no mention of NFTs.


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The strategy appears to have paid off. While some of the Collectible Avatars have made their way onto secondary markets like OpenSea and had their floor prices soar, most holders acquire them through minting on Reddit.

To date, there's only been about 40,000 recorded sales despite the millions of collectibles minted. More than 3.4 million holders have just one collectible in their wallets. 

Reddit partners with independent artists to release each collection. Five sets were responsible for the record mints on Saturday: The Singularity (98,000), Aww Friends (57,000), Meme Team (39,000), Reddit Cup 2022 (34,000) and Drip Squad (28,000).

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Callan Quinn is an NFT, gaming and metaverse reporter. She started her career working for the expat magazine City Weekend in Guangzhou, China. She also has worked as a business journalist in the UK, Somaliland and the republic of Georgia. Before joining The Block, she was a freelance journalist covering the Chinese tech industry. She speaks Mandarin, French and German. Get in touch via Twitter @quinnishvili or email [email protected].


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