<p>Coca-Cola is releasing a set of FIFA World Cup NFTs based on heatmaps of the games played. </p> <p>The NFTs will be developed and hosted on Crypto.com's NFT platform by GMUNK, a digital artist who previously worked with Nike, DoorDash and musician Grimes. </p> <p>The 10,000 NFTs were generated by tracking the in-game movements of players in FIFA World Cup matches. These items will be available to fans who sign up for a Crypto.com NFT platform account.</p> <p>This is the latest big corporate move to capitalize on World Cup fever via web3. BetDEX, a sports betting exchange built on the blockchain, opened on the Solana mainnet on <a href="https://www.theblock.co/post/183538/betdex-to-go-live-on-solana-mainnet-before-world-cup-in-qatar-exclusive">Nov. 17.</a> The exchange removed fees for bets placed on world cup matches. </p> <p>Meanwhile, exchange giant Binance roped in football legend <a href="https://www.theblock.co/post/187146/binance-to-release-cristiano-ronaldo-nft-collection-ahead-of-world-cup">Cristiano R0naldo</a> with his NFT collection. The nonfungible tokens entitle holders to different perks — mystery boxes, entry into giveaways and a personal message from Ronaldo himself. </p> <p>Budweiser also moved to launch an NFT collection that <a href="https://www.theblock.co/post/177197/budweiser-turns-scoreboards-into-nfts-for-fifa-world-cup">features</a> live scoreboards for the tournament.</p> <p><span data-contrast="auto">FIFA's push, <a href="https://www.theblock.co/post/167512/fifa-launches-digital-world-cup-collectibles-project-on-algorand">built</a> on Algorand, is set to include an NFT collection of notable moments, art and imagery from the World Cup and Women’s World Cup, according to the</span> <a href="https://www.fifa.com/about-fifa/commercial/media-releases/fifa-to-launch-fifa-collect" target="_blank" rel="noopener"><span data-contrast="none">organization</span></a><span data-contrast="auto">. The project is akin to </span><span data-contrast="auto">NFT sports collectibles, like the basketball-focused </span><a href="https://www.theblock.co/post/74011/dapper-labs-digital-nba-top-shot-cards-blockchain-flow" target="_blank" rel="noopener"><span data-contrast="none">NBA Top Shot.</span></a></p><br /><span class="copyright"><p>© 2023 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.</p> </span>