Argentine Football Association partners with metaverse startup after World Cup win

Quick Take

  • The Argentine Football Association has partnered with metaverse startup Upland. 
  • The move marks the AFA’s first entry into the metaverse, offering fans digital meetups and collectible opportunities.

The Argentine Football Association (AFA) is partnering with metaverse startup Upland as one of its first entries into web3 fan engagement. 

The deal includes digital collectibles and a virtual gathering space for AFA's fanbase.

"The Argentine Professional League has long awaited opportunities to take advantage of emerging technologies to enhance our League's fan experience," AFA President Claudio Fabian Tapia in a statement. "This agreement allows us to partner with the best creators of technology and new digital products and thus generate a new source of income for all participating clubs."


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