Yuga Labs gamifies minting NFTs with ‘Dookey Dash’

Quick Take

  • Anyone can play the game, even if they don’t own a Bored Ape NFT.
  • Players will be rewarded based on their score in “Dookey Dash.”

Yuga Labs, creator of the Bored Ape Yacht Club collection, unveiled plans to gamify the process of minting NFTs.

The startup today announced an upcoming online game in which players must navigate a sewer to claim rewards in the form of NFTs.

From Jan. 17, players will be able to claim a free “Sewer Pass” — giving them access to a course named “Dookey Dash.” They then have until Feb. 8 to record as high a score as possible to claim power sources, the purpose of which remains unclear. These prizes will “evolve throughout 2023,” according to Yuga’s tweets.

Anyone with a sewer pass can play the game, even if they don’t own a Bored Ape NFT.

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“You’ll get three weeks to play as many times as you want. Players will be rewarded based on their performance in the sewer. When the sewer closes, the leaderboard freezes. After scores are validated, eligible sewer passes will prepare for the summoning and the highest score gets the key,” Yuga said on its website. The “summoning” takes place on Feb. 15, a week after the game closes.

Yuga Labs is a heavyweight in the NFT market, valued at $4 billion in a $450 million round led by a16z last year.


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About Author

Ryan Weeks is deals editor at the The Block, focused on fundraising, M&A and institutional trends in the crypto space, among other things. He is particularly interested in investigative work — so please send tips! Ryan previously worked at Financial News, Dow Jones as a fintech correspondent in London. Prior to that, he wrote for several different publications, including Sifted, AltFi and Wired. Beyond journalism, Ryan is a keen reader and writer. He enjoys all things active, especially running, rugby, climbing and tennis.

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