Roblox user numbers jumped nearly 20% last month

Quick Take

  • Roblox’s DAUs grew to 61.5 million in December, an 18% jump from the previous year.

  • The company generated nearly $440 million in revenue by selling Roblox’s platform currency called Robux, about a 20% increase year-over-year.

Roblox said its daily active-user total grew by 18% year-over-year to 61.5 million in December of last year, the company said in a statement.

Increased user growth appears to have impacted revenues as Roblox also reported that its estimated “bookings” were between $430 million and $439 million, up between 17% and 20% last month when compared to the previous year.

Roblox defines “bookings” as the amount of revenue it generates when users purchase the platform’s internal currency known as Robux, which is generally used to change or upgrade players’ avatars.

The number of hours users “engaged” with the gaming and social platform popular with younger consumers also came in at 4.7 billion, a 21% increase from last year, Roblox also said.


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About Author

RT Watson is a senior reporter at The Block who covers a wide array of topics including U.S.-based companies, blockchain gaming and NFTs. Formerly covered entertainment at The Wall Street Journal, where he wrote about Disney, Netflix, Warner Bros. and the creator economy while focusing primarily on technological disruption across media. Previous to that he covered corporate, economic and political news in Brazil while at Bloomberg. RT has interviewed a diverse cast of characters including CEOs, media moguls, top influencers, politicians, blue-collar workers, drug traffickers and convicted criminals. Holds a master's degree in Digital Sociology.


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