Scammers nab NFT's from ecosystem of Super Bowl advertiser on game day: PeckShield

Quick Take

  • PeckShield reported that scammers stole assets from the DigiDaigaku ecosystem, whose creator Limit Break promoted NFTs with a $6.5 million Super Bowl ad.
  • The crypto security firm also said two of the NFTs stolen had sold for more than $12,000 each.

Limit Break took to one of the biggest stages in television on Sunday to promote a new NFT collection belonging to its anime-styled DigiDaigaku brand during the Super Bowl. Far from the spotlight a scam artist was busy stealing several DigiDaigaku NFTs from their rightful owners, according to crypto security firm PeckShield.

The phisher 0xA69F8 has grabbed 153 NFTs in the past 12 hours, including four Digidaigaku and six DigiDaigakuHeroes,” PeckShield posted on Twitter. The crypto security firm also said that DigiDaigaku #756 and DigiDaigaku #1407 had, in the past, sold for more than $12,000 each on the X2Y2 platform.

NFT studios are trying to expand the reach of their brands in order to attract mainstream consumers, even as the broader industry has suffered a months-long crisis of confidence triggered by hacks, scams and allegations of fraud.

Limit Break’s Super Bowl advertisement, which cost $6.5 million, was the lone crypto promotion made during the highly-anticipated game. In a 30-second spot, the company broadcast a QR code that people could scan in the hopes of minting a free NFT in the DigiDaigaku ecosystem.  

Limit Break didn’t immediately respond to a request for comment about the phishing scam reported by PeckShield.

The Super Bowl promotion advertised Limit Break's 10,000-piece NFT collection called DigiDaigaku Dragon Eggs. The NFTs, which were free to mint, have already generated more than $1.7 million in trading volume on the secondary market, according to OpenSea data.


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Limit Break's DigiDaigaku Genesis collection has racked more than $28 million in volume since launching last year, also according to OpenSea.

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About Author

RT Watson is a senior reporter at The Block who covers a wide array of topics including U.S.-based companies, blockchain gaming and NFTs. Formerly covered entertainment at The Wall Street Journal, where he wrote about Disney, Netflix, Warner Bros. and the creator economy while focusing primarily on technological disruption across media. Previous to that he covered corporate, economic and political news in Brazil while at Bloomberg. RT has interviewed a diverse cast of characters including CEOs, media moguls, top influencers, politicians, blue-collar workers, drug traffickers and convicted criminals. Holds a master's degree in Digital Sociology.


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