Twitter partnership boosts eToro's popularity on Apple's App Store, for a day

Quick Take

EToro's popularity on Apple's App Store got a brief boost last week after announcing a partnership with Twitter, but like the rush of a tweet gone almost viral, the jolt was short-lived. 

Last week, the company announced a "$Cashtags" partnership with Twitter that enables the social network's users to see real-time prices for a wide range of stocks, crypto and other assets, as well as offering the option to invest through eToro. 

After the April 13 announcement, eToro went from being the 404th most popular app in the finance category on the App Store in the U.S. to 221st. At either level, that's still the least popular among crypto apps tracked by The Block Research. The app has since fallen back to around 327th place. 

In its defense, eToro said it's not a crypto app.

"We are a multi-asset broker that offers crypto but also stocks, ETFs etc across more than 100 countries," a spokesperson said in an email to The Block, clarifying what it is. 

The most popular crypto apps

Cash App is the most popular crypto app in the finance category on the App Store in the U.S. as tracked by The Block Research, followed by Coinbase and Binance. 


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

The competition for crypto customers is high as the amounts being traded on exchanges has dropped since peaking at $4.25 trillion in 2021. Last month, that figure didn't crack $1 trillion, according to data tracked by The Block Research. 

Coinbase, the only publicly-traded exchange, reported fourth quarter revenue of $605 million in 2022, compared to nearly $2.5 billion a year earlier. Shares of the company have tumbled by about half over the past 12 months. 

Update: This story has been updated to reflect the correct amount of crypto volume on exchanges.

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Christiana is a long-time journalist who has written about markets in the Americas, politicians who stashed cash in their underwear and high-end heels, to name just a few. She previously spent six years at Bloomberg, and her work has appeared in the WSJ, LA Times, Insider, Vogue Business and more. Christiana has a bachelor's degree in English from Pace University and a master's degree in journalism from New York University. She completed a master's degree in media psychology for fun.


To contact the editor of this story:
Larry DiTore at
[email protected]