Web3 ad firm HypeLab raises $4 million in round led by Shima Capital and Makers Fund

Quick Take

  • HypeLab raised $4 million in seed capital in round led by Shima Capital and Makers Fund.
  • Last month, capital invested in blockchain companies fell by about 18% when compared to June.

HypeLab, a web3 advertising startup that uses on-chain data to personalize and serve ads, raised seed capital of $4 million in a funding round led by VC firms Shima Capital and Makers Fund.

Founded in part by former Google product manager Ed Weng, who has a background in digital advertising, the adtech aims to sell services to clients eager to get a headstart on connecting with the growing number of consumers embracing blockchain-enabled solutions and products.

Shima Capital General Partner Yida Gao cited the VC’s “excitement for web3 and confidence in adtech playing a critical role in the future of the ecosystem” as reasons for investing in HypeLab.

User adoption in web3

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