Friend.Tech-fueled competition sets Pepe social media handle as prize

Quick Take

  • A Friend.Tech user with the most @Pepe keys may be able to win the social media handle on X, the platform formerly known as Twitter. 
  • After announcing The Pepe Game, as the competition is called, @Pepe’s Friend.Tech key spiked around 966%. 

A competition being conducted using the web3 social media platform Friend.Tech is offering up a Pepe PEPE -4.08% social media handle as its prize. 

"I am the owner of the @pepe handle on Twitter / X, and builder of products like,, and others," the account holder explained on Friend.Tech, going over the rules for the "The @Pepe Game." 

"I will transfer the @pepe Twitter/X account for free ($0) to the owner of the FT account that holds the highest amount of my Keys when @Pepe becomes #1," the account holder continued, dubbing the game a "schizophrenic experiment." The handle transfer will occur after of Pepe reaches the first spot in Top User by Friend.Tech Key value, based in ETH. 

Friend.Tech is a platform where people must own "keys" to gain access to someone's channel. The more people join a particular person's channel, the more expensive the key gets.

"The winner does not necessarily have to be the largest spender or the latest buyer - many different strategies can become a winning combination," the Pepe account holder said. "The rules of the game incentivize joining early."


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Pepe key spikes

When a key is bought or sold, a 5% fee goes to the channel's owner, with Friend.Tech amassing over $12 million in fees for its 160,000 users as of Sept. 20.

Following the game's announcement on Friend.Tech, the Pepe key spiked 966%, from about $330 to $3,500, before settling at a price of over $1,900. The channel owner has received nearly $20,000 in platform fees, according to the Friend.Tech data tracker Octav.

The @pepe account on X is different from the @pepecoineth handle that's linked to the most popular Pepe memecoin. 

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.


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