Binance Lab-backed CRM solution raises $3.5M to bring more enterprises onto blockchains

Quick Take

  • Cere Network, a recent Binance Labs graduate, just raised $3.5 million from Binance Labs, Arrington XRP Capital, Neo Global Capital, Fenbushi Capital, and others
  • The startup is building blockchain customer relationship management (CRM) software to rival giants like Salesforce, Oracle, and Microsoft
  • The company’s software will initially be built on its own private blockchain, but it will soon integrate with the Binance chain and eventually become blockchain-agnostic 

Binance Labs, along with Arrington XRP Capital, Neo Global Capital, Fenbushi Capital, and several other venture funds, is investing $3.5 million in a blockchain customer relationship management (CRM) startup, hoping to bring enterprise big names onto the Binance Chain and accelerate enterprise blockchain adoption.

A recent graduate of Binance’s incubator program Binance Labs, Cere Network has already attracted several clients, including a trucking business that has 200,000 users and a cosmetics brand. The company’s current CRM solution registers customer data on its proprietary blockchain, although it will soon integrate with the Binance Chain and eventually become blockchain agnostic, according to Cere Network co-founder Kenzi Wang. This means that enterprises adopting Cere Network's solution will be indirectly using Binance's blockchain services in the near future. 

“We can bring a lot of real-world brands to Binance, so they see it as a long-term play integrating with us and they chose to work with us and incubate us,” said Wang.

The CRM space Cere Network trying to disrupt is one of the most lucrative and competitive software categories, sitting on a $48.2 billion market cap in 2018. With Salesforce, Oracle, and Microsoft as its major competitors, Cere Network is trying to leverage its advantage as a blockchain-native firm to quickly deploy this new technology in this software industry. 

“Salesforce has its own blockchain initiative built on Hyperledger… but their technology is years behind us. The solution is in the past because they are not blockchain experts like us,” said Wang.  

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