FTX.US goes live, CEO says the crypto exchange has 'tons of liquidity' to offer

Quick Take

  • Crypto exchange FTX’s US platform has gone live
  • FTX CEO Sam Bankman-Fried told The Block that the new exchange has “tons of liquidity” to offer, among other features 
  • FTX.US would directly compete with exchanges such as Binance.US, Coinbase and Kraken 

Crypto exchange FTX has launched a new trading platform for U.S. users, almost a month after first revealing the news.

FTX.US offers spot trading in six coins - bitcoin (BTC), ether (ETH), bitcoin cash (BCH), litecoin (LTC), Paxos gold (PAXG) token and Tether (USDT) stablecoin.

The new platform has “a lot to offer,” including 10 times leverage, “tons of liquidity,” and competitive fees, FTX founder and CEO Sam Bankman-Fried told The Block.

"We have a history of providing market-leading liquidity--from some of the industry's top market makers to the most liquid futures order books. Because of this FTX.US has had industry-leading order-books from day one," according to information on the FTX.US website.

It is worth noting that FTX.US has separate order books from the main FTX exchange. Market makers for both the exchanges are overlapping, though the U.S. platform can have local market makers as well, Bankman-Fried told The Block.

Looking ahead, FTX.US plans to launch more features. These include support for more coins, mobile apps (scheduled to launch in the coming week), and an over-the-counter (OTC) trading support, which is expected to be integrated in the near future, Sam Bankman-Fried told The Block.

“I think U.S. crypto customers have been under-served for a while, and I'm excited to try to push the industry forward,” he added.

FTX is known to grow faster and grab the market share of leading exchanges, such as BitMEX, in the derivatives market. It remains to be seen whether FTX.US follows similar traction against rivals such as Binance.US, Coinbase, Kraken, and Gemini, among others.

FTX.US serves almost all states, excluding New York and Washington. Binance.US, on the other hand, has over 10 restricted states, even after nine months of its launch. 

In separate news, FTX has also selected Coinbase Custody International as its primary custodian partner. It means Coinbase Custody will be storing FTX’s native token FTT.

As a result, “large” FTT transfers on the blockchain are to be observed over the coming days. Bankman-Fried told The Block that the transfer value will “likely be in 8 figures.”


Disclaimer: The former CEO and majority shareholder of The Block has disclosed a series of loans from former FTX and Alameda founder Sam Bankman-Fried.

© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

AUTHOR

Yogita Khatri is a senior reporter at The Block and the author of The Funding newsletter. As our longest-serving editorial member, Yogita has been instrumental in breaking numerous stories, exclusives and scoops. With over 3,000 articles to her name, Yogita is The Block's most-published and most-read author of all time. Before joining The Block, Yogita wrote for CoinDesk and The Economic Times. You can reach her at [email protected] or follow her latest updates on X at @Yogita_Khatri5.

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