How The Block works

Quick Take

  • We are journalists.
  • We don’t work for startups, we work with them.
  • Our goal is to tell the truth.

I'm John Biggs and I'm The Block's new editor-in-chief. 

In about 2011 my friend Tom Printy AIMed me (!) to tell me about a new currency that he was mining on his computer. I thought the idea was silly - a network-based currency? That I could generate using my computer? It would never work.

It did.

I've been covering blockchain with some skepticism and much optimism since, posting one of the first guides for mining Bitcoin under your desk and interviewing assorted figures at various events in hopes of bringing the beliefs that they so closely held into the the bright light of scrutiny. The results have been mixed.

Now, I join you here on The Block as editor-in-chief. Why? Because this team is trying to assess crypto startups using the tools for analyzing real businesses and we're finding things are sorely lacking. The last ICO craze brought us deeply funded "unicorns" that fell over as soon as they stood up. The crypto bear market injected a panic not seen since the dot-com boom. The major figures in the industry are being exposed as either patient pragmatists or charlatans - there is no middle ground. And money is moving through the space at a frenetic pace and the bag holders are dumping.

The rats, as they say, have started leaving the sinking ship. But we believe all of us can right that ship.

We at The Block are optimistic about the future. Blockchain and crypto are two of the purest products of our new century. Just as the Web connected us socially, crypto will connect us economically. This is vitally important. I haven't felt this much excitement and potential in a technology since I first ran the primitive Lynx browser on an Andrew terminal at Carnegie Mellon. The possibilities were limitless although the visible horizon was limited.

The mission of a journalist is to afflict the comfortable and comfort the afflicted. This rarely, if ever, lines up to the results of financial reporting, but you can be damn sure that we will try to maintain this mantra as we go forward. If this technology is to enlighten the future we cannot concede defeat to those who would drive it into darkness.

Founders: We work with you, not for you. You'll grow to appreciate this over time.

Investors: We will bring you the truth and nothing but. 

Makers: We want to hear from you. Contact us when you make something cool.

You can email us directly at [email protected]. We want to hear from you. Now, we'd like to address our sourcing guidelines.

The Block covers blockchain and financial news, primarily cryptocurrency-related startups. If you are part of this group or are related to topics we might cover, we will reach out to you via multiple media. This is what we’d like you to know.

Are we actual journalists?


A journalist reports the truth as clearly as possible for a mass audience. Our focus is the esoteric and sometimes freewheeling world of fintech and cryptocurrency. In this fast-changing environment the truth may change overnight. We try to reflect that as much as possible.

We are not professional programmers and as such we may not be able to reflect many of the deeper points associated with the industry. It behooves you and your team to help our journalists understand your topic as clearly as possible. We will often use outside sources like in order to help us understand nuances of the space.

We look for at least two named sources per article or point of fact. Barring that, we aim to have at last one immutable source for each piece of data.

We are not paid by sources, we do not accept any form of payment for positive coverage, and we will report on any efforts to pay us for coverage. Those who represent us as journalists follow this same code and will never ask for cash in exchange for coverage. If this happens, please contact us immediately.

But you’re bloggers!

Online media - blogging -  is journalism. Blogging is journalism on a tight deadline, more akin to the writing created by wire services like the AP or Reuters than long-form writing found in magazines. As such, we are under a tight deadline to produce stories that are immediately topical. We also do not have the luxury of long lead times or lengthy interactions with sources.

Why would we contact you?

We are a news organization and we desire to cover news fairly with as little injected bias as possible. We also publish op-eds by our writers that comment - positively or negatively - on the current state of the blockchain industry. We want to see a vibrant blockchain scene bloom through the spread of truth and clarity. Therefore, we will contact you to ask you for both.

We will contact you if your company has made news, if you have expertise in a topic we are researching, or if we need to confirm a rumor regarding your business or the industry. It is our job to cover as much of this industry as possible and we receive most of our stories via tips others give us. We aim to confirm these tips in all cases.

How will we contact you?


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

The following is our protocol for outreach:

1. A public or private tweet via your public Twitter account.
2. An email to a single email we find for you online, including press@ and personal emails.
3. Outreach on your public Telegram in search of a mod who can connect us to you or your media relations person.

In each case we will identify ourselves as The Block reporters.

How long do I have to reply?

If we reach out to you via any media - email, Twitter, Facebook, Telegram, and the like - you will have at least one hour. To clarify, if a story requires comment from you or your organization we will contact you at least one hour before publishing but we aim to at least give you and your team a few days to prepare a response.

Unfortunately, the fast-moving nature of new media requires this sort of speed. It is also important for your organization to be ready to speak on important topics at any time. It is this sort of back and forth that is absolutely imperative in growing the industry past its current level of fawning “reportage” and enthusiast media.

We will be there for you if you are there for us.

How do I know it’s urgent?

Writers will note something is urgent in the subject line. If you do not respond before publication we will include the note “XX company did not respond before publication.”

How can I contact you?

You can email our writers or contact the team directly at [email protected].

Are my comments ever off the record?

No. There is no such thing in journalism as “off the record.” Any time you are talking to a working journalist you are on the record unless it is agreed at the time that you and that journalist are not speaking in a professional capacity.

However, in some rare cases you can request to be quoted on “deep background,” which allows for anonymity of the source (“A source close to the matter said:”). Note that we are working to bring clarity to this industry and we cannot offer anonymity at all times.

The following is not “off the record:”

  • Social media posts of any kind.
  • Statements in a press release or given publicly
  • Recorded events where you appear and speak
  • Direct messages via any channel
  • Any email to any The Block journalist

Is social interaction with reporters on the record?

We know our reporters and editors are human and, as such, will interact with others in various situations. Anything they say to you in a professional capacity in person is on the record and anything they say to you in any capacity on social media is on the record. There is no such thing as a “private Twitter conversation,” even in direct messages. Therefore it cuts both ways - our reporters understand that their actions in person and online can be used for reportage or complaint.

Can I see articles before publication?

No. At points we will contact you with clarifications on quotes but you will never see an article before publication.

Do I have to talk to your journalists?

No, but it helps us both to have an open dialogue.

I’m upset.

We are sorry. Please email me at [email protected], Tweet me, or hit me on Telegram.

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times. He runs the Technotopia podcast about a better future. He has written five books including the best book on blogging, Bloggers Boot Camp, and a book about the most expensive timepiece ever made, Marie Antoinette’s Watch. He lives in Brooklyn, New York. Disclosure: Biggs owns and maintains cryptocurrencies in a private account and has been consulting with startups regarding blockchain-based products. He also edits and writes for startup clients.