Daily fantasy and sports-betting company DraftKings has launched its new non-fungible token (NFT) marketplace and will host its first sale later this week.
Autograph, the NFT platform launched by football player Tom Brady, will provide content for DraftKings Marketplace's first Preseason Access Collection. The collection will also include access passes from notable athletes like Wayne Fretzky, Tony Hawk, Naomi Osaka, and Derek Jeter, according to a press release.
The collection of sports-related NFTs will be available on Autograph.io as well as the DraftKings Marketplace. Fans and collectors with a DraftKings account can access the marketplace on desktop or mobile. Each featured athlete will release a limited number of NFTs. Buyers can join the first drop featuring Tom Brady on August 11.
“The overall NFT market has already surged to over $2.5 billion in sales volume for the first half of 2021, and so whether someone is well-versed or barely familiar with digital collectibles, we envision DraftKings Marketplace being a premier platform for all within a trend that is decidedly here to stay," DraftKings president and co-founder Matt Kalish said in a statement.