Golf brand Callaway is forging a relationship with non-fungible token (NFT) group LinksDAO, and that includes an investment in its ongoing equity round, CoinDesk reports.
LinksDAO, a decentralized autonomous organization where owners of LinksDAO NFTs are given membership rights, is looking to own and operate its own golf course. Callaway, a giant in the golf equipment space, is taking notice. The two have closed a "major strategic partnership," according to a tweet from LinksDAO.
That partnership includes an investment in LinksDAO's ongoing equity round, according to CoinDesk. W
hile neither LinksDAO nor Callaway has confirmed the investment, Callaway told the outlet that the marketing partnership is the start of a relationship between the two entities. The LinksDAO account tweeted that the partnership "brings big member benefits across their portfolio of companies."
For now, the marketing partnership will see Callaway become the official equipment provider for LinksDAO, extending discounts and deals on LinksDAO branded equipment for the DAO's members.
LinksDAO will host a Twitter space this evening to provide more information about the relationship.
Mike Dudas, co-founder of LinksDAO, is the co-founder and former CEO of The Block. He no longer has a financial interest in The Block.