Nine in 10 Americans have heard about bitcoin, Blockchain Capital survey finds

Despite the bear market, Bitcoin awareness is growing and improving, according to a survey carried out by Harris Poll, on behalf of Blockchain Capital. According to the survey, 89 per cent of the population has heard of bitcoin; the figure has raised from 77 per cent in October 2017. It was not affected by the respondent’s age, either; the consciousness is similar across all ages.

Overall, when compared to results of a survey from 2017, the research shows “that Bitcoin awareness, familiarity, perception, conviction, propensity to purchase and ownership all increased/improved significantly.” Interestingly, it was the first poll was conducted in a bull market; the bear market and dramatic plunge in value did not affect bitcoin perception negatively. The positive trend is especially noticeable in the case of the younger generation—between 18-34 years old.


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

Familiarity with bitcoin has also risen to 43 per cent. The survey claims three in five people aged 18–34 are “at least somewhat familiar” with bitcoin. The same percentage also believes bitcoin to be “a positive innovation in financial technology.” Interestingly, younger people are three times more likely to be familiar with bitcoin than those aged 65 and over.

“Among those aged 18–34: Nearly 1 in 3 prefers Bitcoin to government bonds, more than 1 in 4 prefers Bitcoin to stocks, nearly 1 in 4 prefers Bitcoin to real estate and more than 1 in 5 prefers Bitcoin to gold,” the survey reads.