Bitfury has announced the launch of an institutional investor program that offers exposure to bitcoin by way of the mining company's data centers.
The program touts "bespoke" investment vehicles, including direct investment and indirect opportunities with funds and private equity, among other modes.
The data centers themselves reside in Canada, Norway, Iceland and Central Asia. The firm secured a lower energy cost in North America and Europe at $0.03 per kWh or lower, which the firm said is lower than most other sites globally. Bitfury itself oversees the management of the sites.
The program touts exposure to digital assets for accredited investors with less volatility. The program offers an entry point outside of the popular derivatives market. Indeed, the partnership model has the firm sharing the risk.
"Our unique partnership models assumes we don't make profit on the initial transaction — instead, Bitfury shares the risk, similar to a funds partnership model," Bitfury said in its announcement.
Bitfury CEO Valery Vavilov told Forbes that he expects the program to be most attractive to family offices since the program is designed to offer exposure to digital assets without the operational know-how required to actually hold digital assets.