Grayscale launches ad campaign, telling investors to move to digital currencies

Crypto asset manager Grayscale has launched a national advertising campaign, telling investors to move to digital currencies like bitcoin (BTC) and ether (ETH) via its products.

The 30-second commercial shows how money has evolved over thousands of years, from shells and metals to fiat money, and that now "is the time for digital currency." Notably, the ad does not mention bitcoin at all, like Grayscale's previous "DropGold" campaign. A Grayscale spokesperson told The Block that the new ad is "focused on digital currencies and Grayscale brand – not just one single digital currency like Bitcoin."

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The ad has first aired on CNBC, with MSNBC, FOX, and FOX Business set to follow next, according to Grayscale founder and CEO Barry Silbert.

Grayscale provides crypto investment products, including Bitcoin and Ethereum Trusts, which help investors to take exposure in these assets without directly buying or storing them. Grayscale reported record inflows last month, raising $905.8 million across its suite of products in Q2, nearly doubling the amount from the previous quarter. Grayscale now manages $5.6 billion worth of total assets.

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Yogita Khatri is a senior reporter at The Block, covering all things crypto. As one of the earliest team members, Yogita has played a pivotal role in breaking numerous stories, exclusives and scoops. With nearly 3,000 articles under her belt, Yogita holds the records as The Block's most-published and most-read author of all time. Prior to joining The Block, Yogita worked at crypto publication CoinDesk and The Economic Times, where she wrote on personal finance. To contact her, email: