Clothing retailer Gap launches NFT collection on Tezos

Quick Take

  • Gap is collaborating with Brandon Sines, the artist behind Frank Ape.
  • The NFT collection, which debuted Wednesday, is built on the Tezos blockchain.

Fashion brand Gap has released its first collection of NFTs in collaboration with Brandon Sines, the artist behind Frank Ape.

Through the gamified digital experience, customers can unlock the opportunity to buy digital art by Sines and a limited edition, physical Gap hoodie.

“Gap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines,” said Chris Goble, chief product
officer and general manager of Gap North America, in a statement.

The NFT collection was deployed on the proof-of-stake Tezos blockchain, which has recently been involved in collections from other consumer-facing brands, including Ubisoft, Pantone,