Bitso gave away nearly $400,000 to Brazilian soccer fans in QR code game

Quick Take

  • Bitso recently gave away 1,840,500 Brazilian reals (about $387,000) to Brazilian soccer fans as part of a marketing campaign during a recent match.
  • Bitso calculates that more than 36,800 fans participated in the promotion.
  • The exchange, popular in Latin America, used QR codes printed on players’ sleeves to initiate a game of tag for viewers at home. 
  • The deal is representative of a wider trend in which crypto companies are striking sponsorship deals and promotions with popular sports teams worldwide.

Bitso gave away 1,840,500 Brazilian reals (about $387,000) to Brazilian soccer fans during a recent match, using QR codes printed on players’ sleeves to initiate a game of tag for viewers at home. 

The giveaway was part of a new sports marketing experiment from the Latin America-focused cryptocurrency exchange, which is working to expand its presence in Brazil. 

A 'game within a game'

During a March 10 soccer game between São Paulo Futebol Clube (SPFC) and the Palmeiras, viewers were invited to play a “game within a game” during the match to win 50 Brazilian reals (now $10.52) from Bitso. The game consisted of trying to “