NFT price tracker Floor acquires web3 analytics firm WGMI

Quick Take

  • NFT price tracker Floor acquired the NFT analytics firm WGMI.io. 
  • Floor did not disclose the terms of the deal to The Block.
  • The WGMI team will help build Floor’s web3 analytic functionalities. 

NFT price tracker Floor said it acquired NFT analytics firm WGMI.io. Terms were not disclosed.

Floor is currently invite-only and describes itself as an app "for everything NFTs." WGMI, founded by Thomas Mancini a year ago and named for the "we're gonna make it" acronym common in crypto spaces, will help develop web3 analytics for Floor. 

"In talking with Thomas, we found an alignment with the Floor mission to make NFTs understandable and accessible that made acquiring WGMI a great fit," Floor founder Chris Maddern told The Block.

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The acquisition comes as prices for NFTs have plunged over the past year. Last year, Floor raised $8 million in Series A funding. The company said it grew over 700% during the 2022 bear market, with 20,000 monthly active wallets on the platform.


© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.

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