NFT price tracker Floor raises $8 million in Series A funding

Quick Take

  • Founded by Chris Maddern, Floor tracks data on prices for non-fungible tokens. 
  • The app is currently only available to the 3,500 Floor token holders, however with the funding it plans to open parts of the Floor platform to everyone.

Floor — an upstart project in the non-fungible token (NFT) market — announced on Wednesday the close of a Series A funding round. 

Born out of founder Chris Maddern's own frustration with managing his portfolio of NFTs, Floor also announced its full leadership team, which includes Siddhartha Dabral, a former colleague of Maddern at software firm Button, and Robinhood's former crypto boss Christine Brown. 

The fresh raise of $8 million brings 6th Man Ventures, Worklife, B Capital Group and others onto Floor's cap table. 

“Today’s product market fit is building stupid pictures on the internet. But there are hundreds of use-cases,” Floor CEO Chris Maddern told The Block.

“The most exciting NFTs could be worth zero dollars but give access to community, family and future use-cases. The product will massively evolve in that direction. In order to start: you have to build a product for what exists."

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