NFT price tracker Floor raises $8 million in Series A funding

Quick Take

  • Founded by Chris Maddern, Floor tracks data on prices for non-fungible tokens. 
  • The app is currently only available to the 3,500 Floor token holders, however with the funding it plans to open parts of the Floor platform to everyone.

Floor — an upstart project in the non-fungible token (NFT) market — announced on Wednesday the close of a Series A funding round. 

Born out of founder Chris Maddern's own frustration with managing his portfolio of NFTs, Floor also announced its full leadership team, which includes Siddhartha Dabral, a former colleague of Maddern at software firm Button, and Robinhood's former crypto boss Christine Brown. 

The fresh raise of $8 million brings 6th Man Ventures, Worklife, B Capital Group and others onto Floor's cap table. 

“Today’s product market fit is building stupid pictures on the internet. But there are hundreds of use-cases,” Floor CEO Chris Maddern told The Block.

“The most exciting NFTs could be worth zero dollars but give access to community, family and future use-cases. The product will massively evolve in that direction. In order to start: you have to build a product for what exists."


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Prior to today’s launch, only the 3,500 Floor token holders could access the app. But now some Floor features are set to become available to anyone on iOS and Android.

Once a user signs up and connects their wallet, they can watch NFT floor prices fluctuations and price histories — reminiscent of Coinbase’s app design. Users may track NFTs they already own or set up “watch lists” for assets they could be interested in purchasing later. 

Disclosure: Chris Maddern has served as a board member of The Block. 

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Authors

Frank Chaparro is the Editor At Large at The Block. Chaparro started his career at Business Insider, where he specialized in the intersection of digital assets and Wall Street, market structure, and financial technology. Soon after joining Business Insider out of Fordham University, Chaparro was interviewing top finance and tech executives, including billionaire Mark Cuban, “Flash Boys” star Brad Katsuyama, Cboe Global Markets CEO Ed Tilly, and New York Stock Exchange President Tom Farley. In 2018, he become a sought after reporter in the crypto world, interviewing luminaries such as Tyler Winklevoss, the cofounder of Gemini, Jeremy Allaire, the CEO of Circle, and Fundstrat head Tom Lee. He runs his own podcast The Scoop and writes a biweekly eponymous newsletter. He leads special projects, including The Block's flagship podcast, The Scoop. Prior to The Block, he held roles at Business Insider, NPR, and Nasdaq. For inquiries or tips, email [email protected].
MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.