Exclusive

Mariah Carey-backed crypto app Geojam signs with Hollywood agency WME: Exclusive

Quick Take

  • Hollywood powerbroker WME has added Geojam to its growing roster of web3 companies and creators.

Geojam, the social media platform backed by world-renowned pop singer Mariah Carey and powered by both artificial intelligence and blockchain technology, has signed with top Hollywood talent agency WME.

WME, which represents a slew of traditional Hollywood talent like Keanu Reeves, Dwayne “The Rock” Johnson and Martin Scorsese, has been slowly building a roster of web3 clients, including early NFT pioneer Mack Flavelle, who co-founded CryptoKitties. The talent agency said it will aim to score Geojam brand deals while exploring ways for creators to engage with their fans.

“Our goal is to expand Geojam's presence and create even more opportunities for collaboration and growth,” said Geojam co-founder and CEO Sarah Figueroa, in a statement.

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With Geojam, users can create and share content in response to AI-prompts, while also earning the platform’s native token. The company’s strategy is geared towards increasing engagement between “friends and followers” utilizing AI and daily prompts. Geojam counts musical stars like Tyga, Machine Gun Kelly and Carey among its list of backers.

Carey also serves as an executive advisor for Geojam. The famous singer and company have previously partnered when auctioning off an NFT that granted the winning bidder the chance to meet Carey while flying on a private jet. 


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About Author

RT Watson is a senior reporter at The Block who covers a wide array of topics including U.S.-based companies, blockchain gaming and NFTs. Formerly covered entertainment at The Wall Street Journal, where he wrote about Disney, Netflix, Warner Bros. and the creator economy while focusing primarily on technological disruption across media. Previous to that he covered corporate, economic and political news in Brazil while at Bloomberg. RT has interviewed a diverse cast of characters including CEOs, media moguls, top influencers, politicians, blue-collar workers, drug traffickers and convicted criminals. Holds a master's degree in Digital Sociology.

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