DeFi.app raises additional $4 million at a flat $100 million token valuation, including via Cobie's Echo

Update (March 10, 2025): DeFi.app told The Block it will no longer hold a public token sale as previously planned.

DeFi.app, a platform aiming to simplify decentralized finance (DeFi) trading, has raised an additional $4 million in a seed extension round at a flat $100 million token valuation, matching its initial seed round valuation.

The extension round included contributions from venture capital investors and Echo, the angel investing platform founded by Jordan Fish, known as Cobie, DeFi.app co-founder Dan Greer told The Block. VCs contributed $2 million to the round, led by Mechanism Capital with participation from DCF Capital Partners, Balaji Srinivasan and Pentoshi, Greer said. The remaining $2 million was raised via Echo's Comfy Capital and George Beall's groups, he added.

The VC portion of the round closed last month, while the Echo portion wrapped up in December. With this funding, DeFi.app has raised a total of $6 million, following its initial $2 million seed round last November.

In the initial seed round, DeFi.app sold 2% (200 million) of its yet-to-launch native token, HOME, from its total supply of 10 billion at a $100 million fully diluted valuation. In the seed extension round, it sold another 4% — 2% to VCs and 2% via Echo — at the same valuation, Greer said.

Later this month, DeFi.app plans to hold a public token sale for non-U.S., know-your-customer (KYC)-compliant users, offering 3% of HOME's total supply at the same $100 million valuation, Greer added.

DeFi.app launches public beta

DeFi.app has also launched a public beta version of its platform on both mobile and desktop. The platform offers "gasless" cross-chain token swaps, asset management via self-custody wallets without private key handling and crypto purchases via bank transfers or cards. Future updates will introduce perpetuals trading, yield farming and lending.

"DeFi has been waiting for its iPhone moment," Greer said. "Over 631 million people use centralized exchanges, but fewer than 2% have tried DeFi. We're changing that by making decentralized finance as easy as using your phone."

The public beta follows DeFi.app's closed beta, which claims to have facilitated over $60 million in trading volume from 2,500 initial users out of 100,000 on the waitlist. With the latest launch, DeFi.app expects to onboard "hundreds of thousands of users" in the coming months and anticipates "daily volume to scale into nine figures," Greer said.

DeFi.app's token launch timeline

To attract users, DeFi.app has introduced "Degen Arena," an esports-style trading tournament where users earn experience points for trading and swapping to compete for rewards.

It remains unclear whether these points will convert into a token airdrop. Greer declined to comment but said the HOME token is expected to launch in "early Q2," with a "vast majority" allocated to the community, similar to Hyperliquid.

DeFi.app currently has 22 employees, and Greer plans to double the headcount this year, primarily hiring developers.

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