Robinhood launching sports betting prediction markets on NFL and NCAA football via Kalshi partnership

Robinhood, the popular stock and crypto trading app, said on Tuesday that it's launching a pro and college football prediction market where users can wager on the outcome of games.

"Customers can now trade on the outcomes of the most popular pro and college football games, including all regular season pro matchups, and all college Power 4 schools and independents," the company said in a statement. 

The new service will be rolled out in the coming days, the company said, ahead of the 2026 seasons for both the National Football League and NCAA College Football.

"Football is far and away the most popular sport in America,” Robinhood VP and GM of Futures and International JB Mackenzie said in a statement. "Adding pro and college football to our prediction markets hub is a no-brainer for us as we aim to make Robinhood a one-stop shop for all your investing and trading needs."

In February, Robinhood paused plans to allow users to trade on the NFL's Super Bowl after receiving a notice from the U.S. Commodity Futures Trading Commission (CFTC).

Robinhood appeared to avoid directly referencing the NFL or NCAA in its statement. "Pro and college football prediction markets are not endorsed by any professional or collegiate athletic association, or professional or collegiate football team that is part of any professional or collegiate football league, or any other company, agency, or government entity," the company said.

Kalshi partnership evolves

Tuesday's announcement follows Robinhood saying in March that it intended to offer users access to prediction markets focused on politics, economics, and sports and that it planned to work with Kalshi, a platform that enables user to wager on the outcome of specific events. Robinhood has a prediction markets hub that leverages Kalshi's technology.

Kalshi recently expanded its abilities to accept crypto payments by adding support for Solana. The company also accepts USDC, bitcoin, and WLD. The platform grew substantially during last year's presidential election season as it let users wager on the result of various contests. Polymarket is the largest blockchain-based player in the space.

In May, Kalshi said that the CFTC had moved to dismiss an appeal against the prediction platform. 

"Election markets are here to stay," Kalshi said at the time.

Kalshi has faced scrutiny from gambling regulators but the company maintains close ties to the White House and the Trump family.

Prediction markets, which provide a way for users to circumvent traditional betting sites, are seen as a growth area by some companies. Top U.S. cryptocurrency exchange Coinbase recently said it planned to offer users access to prediction markets.