The announcement this week that Binance was launching a Visa-issued payments card generated significant social attention and headlines across media outlets.
It was a notable announcement from a major crypto service provider. What's more, it was one in a long line of newsworthy developments out of Binance, which in recent days has acquired crypto data aggregator CoinMarketCap, unveiled its own mining pool and donated medical supplies amid the ongoing coronavirus pandemic.
However, it appears that Binance has quietly scrubbed references to Visa from publicized digital content for the Binance Card product.
Language about the Visa issuance has been removed from a blog post that Binance released on March 26. The blog originally stated: "The Binance Card is issued by Visa and accepted by more than 46 million merchants in 200 regions and territories, which makes shopping with crypto easier than ever before."
That specific line is no longer in the blog post, although one closely matching it can be found that reads: "The Binance Card will be accepted by more than 46 million merchants offline and online in 200 regions and territories, which makes shopping with crypto easier than ever before."
The official Binance Card website has been altered to remove a key reference to Visa: a logo on a mock-up of the card. The Block’s original Binance Card report includes a screen shot that features the logo. Now, when you visit the website, the mock-up does not have a Visa logo on it. On the other hand, an affiliated website – GetBinanceCard.com – still includes the mock-up with the Visa logo.
"Load up your Binance Card and pay with crypto at more than 46 million Visa merchants worldwide," the Binance Card website previously stated (that language can be seen on the screenshot below).
The text below the logo-free mock-up has since been scrubbed of that Visa mention.
Much of the Binance Card media coverage made specific note of the fact that the card is to be issued by Visa. However, it's not clear at this time why the language and Visa logo from the mockups were removed.
Representatives for Binance and Visa did not respond to inquiries by press time.
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